Behind Guides to Property is a team with a shared interest in property, design, research, and clear communication. We bring together different perspectives across property investment, renovation, interiors, content strategy, and market insight, which helps us create articles and guides that are both practical and engaging.
Our aim is simple: make property easier to understand without draining the life out of it. That means combining useful advice with a more human, approachable tone, so readers feel informed rather than overwhelmed.
Editorial And Strategy
Charlotte Mercer – Founder and Editorial Director
Charlotte founded Guides to Property with the idea that property advice should feel more useful, less intimidating, and much easier to navigate. With a strong interest in homes, market trends, and the way people make property decisions, she shaped the site to be a trusted source of clear, well-presented guidance.
She oversees the overall editorial direction of the website, from content themes and quality control to tone of voice and long-term planning. Charlotte is especially focused on making sure the content remains practical, relevant, and enjoyable to read.
Daniel Whitmore – Head of Property Content
Daniel leads the day-to-day content side of the site and helps shape the articles readers see across investment, renovation, and general property topics. He has a strong understanding of how to turn complex property subjects into useful, accessible guides that readers can actually follow.
His role includes researching ideas, planning content, refining structure, and making sure each piece delivers real value. Daniel is particularly interested in the practical side of property, especially where advice needs to be realistic rather than overcomplicated.
Property And Investment
Priya Desai – Property Investment Editor
Priya focuses on the investment side of the website, helping readers better understand the opportunities, risks, and wider thinking behind property decisions. She has a talent for taking big topics and breaking them down into content that feels balanced, informative, and easy to digest.
Her work covers investment ideas, market behaviour, long-term planning, and the kinds of questions people often ask when trying to make smarter property choices. She brings a calm, analytical voice to the team and helps keep the site grounded in useful insight.
Tom Hargreaves – Market Research Writer
Tom specialises in property research, trends, and the wider context behind what is happening in the market. He enjoys digging into the detail, spotting patterns, and turning information into articles that help readers understand not just what is happening, but why it matters.
He plays an important role in the research side of the site, helping ensure content is thoughtful, well structured, and built around useful takeaways rather than empty opinion.
Renovation And Interiors
Emilia Lawson – Renovation Features Editor
Emilia covers renovations, home improvements, and the practical side of transforming spaces. She is particularly interested in how older properties can be updated thoughtfully, balancing character with modern living.
Her articles focus on making renovation topics feel less daunting and more achievable. Whether the subject is improving layout, refreshing tired interiors, or planning wider updates, Emilia brings a style that is clear, encouraging, and realistic.
Sophie Ellwood – Interiors and Styling Editor
Sophie leads on interiors, décor, and home presentation content. She has a strong eye for what makes a space feel finished, welcoming, and visually cohesive, and she enjoys translating that into advice readers can use in their own homes.
Her work often covers styling ideas, room updates, presentation tips, and ways to improve the overall feel of a property without losing sight of practicality. She also has a particular interest in the way presentation influences how homes are perceived.
Content And Community
Ben Cartwright – Digital Content Manager
Ben helps manage how content is organised, presented, and shared across the site. He works behind the scenes on structure, publishing, content flow, and making sure the user experience stays clear and easy to navigate.
His role is part editorial and part technical, helping the website stay useful not just in what it says, but in how it delivers that information to readers.
Hannah Forsyth – Reader Engagement Coordinator
Hannah looks after audience engagement and helps keep the team connected to the types of questions readers are actually asking. She helps spot recurring themes, emerging interests, and the property topics people most want straightforward answers to.
That feedback plays an important role in shaping future content. Hannah helps ensure the site stays reader-focused, approachable, and responsive to what people genuinely want help with.
What Brings Us Together
What connects the team is a shared belief that property content should be useful, readable, and grounded in real-world thinking. We are interested not just in homes and buildings, but in the decisions behind them — how people invest, improve, present, and make sense of property in everyday life.
Together, we work to create a site that feels informed, engaging, and genuinely helpful. Whether someone is planning a renovation, exploring investment ideas, improving a home, or simply trying to understand the property world a little better, our goal is to make that journey easier.